“The world is a book and those who do not travel read only one page.” – St. Augustine
One of my personal goals is to make sure I have travelled to more places than my age. It’s one of the ways I try to keep expanding my comfort zone. The strategy has served me well so far, and in a couple months I am going to have the opportunity to travel to El Salvador and Guatemala for the first time.
Recently, my son noted that our family doesn’t really relax. I started to disagree with him, but on reflection, I realized he is right. Oh, we read, watch movies, play games, travel, and spend great quality time together… But we rarely have unaccounted, totally unplanned, and open time.
There is a moment, truly, not much more than an instant, when you realize that a long held belief just isn’t so. And then CRASH. The crash is to be expected, the surprise just before the crash, not so much.
In this short video, Judy Puritt, Communications Lead at Askari Solutions, outlines the useful APE writing acronym the Askari team follows. APE reminds people to write in an Audience-oriented, Purposeful, and Economical manner. Better than the KISS approach (Keep It Simple, Stupid), APE emphasizes the need to be aware of your audience and craft your message clearly and concisely to ensure it is heard or received as intended.