Listen to Alicia Puritt, Marketing Lead at Askari Solutions Inc., explain the process involved in determining appropriate swag for suitability and greater brand recognition. Making use of independent research, focus groups, and style trials, Alicia outlines how she determined a roller ball ink pen should be part of the Askari corporate branding effort.
Since joining an Information Management company—Askari—I have had to learn a new language. In some ways, that was easier than the adjustment to some of my thinking. Common terms, such as information assets, now make a lot of sense to me. I can think in economic and accounting terms about the costs associated with creating or purchasing an asset, any asset, and the demand associated with those assets as ways of calculating the current and future value of an information asset.
Bruce Levis, co-founder/partner of Askari Solutions Inc. outlines how each of the three partners at Askari are thought leaders in their spheres. Bruce himself is an expert in contracting and sales. Edan Puritt is a thought leader on all things records and document management and is highly respected when it comes to large, enterprise-style project management. The third partner, Gregory Natran, is a thought leader on matters related to service transformation, currently a significant trend in federal government projects.
Recently, I watched a video of one of my business partners, Bruce, describing what expertise each of the three partners bring to Askari.
Bruce takes his intuitive understanding of a client’s procurement environment and makes it real, as well as safe. Greg can create a mental image of the path between now and then for a client’s service transformation initiative, and then make it real. And me: Bruce says I’m the Document and Records guy plus large project or enterprise management. Really? That’s who he thinks I am?
I was asked recently to jot down some thoughts about a User Clean Up Day. I hate User Clean Up Days. They are not a productive use of time. There are other things I would rather be doing. There are other people who are better at cleaning than I am. There are actually people who like cleaning, and I am not one of them.