Marketing – More than Swag

Listen to Alicia Puritt, Marketing Lead at Askari Solutions Inc., explain the process involved in determining appropriate swag for suitability and greater brand recognition. Making use of independent research, focus groups, and style trials, Alicia outlines how she determined a roller ball ink pen should be part of the Askari corporate branding effort.

https://www.youtube.com/watch?v=TP08jW3vXbw

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